From Vision to Consumer
Bridging Strategy & Execution for FMCG Brands
As a Design Expert with both agency and manufacturer experience, I support you in bridging strategy and execution for your regional or global FMCG brands.
Most service design consultants stop at the strategy. I don’t. I support your vision from boardroom concept to market reality, making sure every brilliant idea actually works by fitting your consumers’ and customers’ expectations and is easy to implement according to your resources, capabilities, and external partners.
Quality Marketing Solutions
Build future for your company
Service Design & Design Governance
Bridging Strategy and Execution for FMCG Brands
As a Design Expert with both agency and manufacturer experience, I support you in bridging strategy and execution for your regional or global FMCG brands.
Most service design consultants stop at the strategy — I don’t. I take your vision from boardroom concept to market reality, making sure every brilliant idea actually works by fitting your consumers’ and customers’ expectations and is easy to implement according to your resources, capabilities, and external partners.

Emmanuel Potier
Design Service Consultant
Two Levels of Partnership, One Seamless Journey
Service Design & Design Governance
Creative & Strategic Service Design
We transform business challenges into human centered experiences, aligning customer needs with every touchpoint for scalable profitable growth.
Strategic Governance
Bridge the gap between strategy and execution by rethinking business models, process, ressources, clients & market expectations, creating an ethical and sustainable experience for everyone.
Creative Problem Solving
Uncover insights through huma centered research and co-create actionable solutions that deliver measurable business outcomes.
Implementation architecture & AI
Smart interconnection with external partners, leveraging data and AI adapted to next generation of suppliers to ensure your ideas reach the market on time at the righ place for the right audience.
Empowering Your Business with Strategic Solutions
Find Answers to Common Questions About My Services
FAQ
Get answers to common inquiries about my services and how i can support your business growth. Whether you’re planning a new service launch, expanding to new markets, or transforming your customer experience, my approach ensures your strategy actually ships and delivers measurable results.
I help companies bridge strategy and execution through Service Design and Design Governance. From creative problem solving to implementation architecture, i ensure your ideas move seamlessly from concept to market success.
My approach combines strategic thinking and hands-on execution to create customer experiences that drive measurable results improving efficiency, customer satisfaction, and overall business performance.
I support mid-market companies scaling internationally as well as global FMCG brands launching innovation projects or strengthening their design systems.
When should we meet:
• New Service Launch: From concept to launch and optimization
• Digital Transformation: Seamlessly integrate digital and physical experiences
• Market Expansion: Adapt services for new markets while staying true to your brand
• Business Model Innovation: Build new revenue streams through service-led offerings
• Acquisition Integration: Align service experiences across merged organizations
• Customer Experience Overhaul: Transform customer journeys end to end
I act as your dedicated design partner, collaborating closely with your internal teams and external vendors. My goal is to strengthen your organization’s design capabilities while ensuring every project delivers results on time and in full.
Still Have Questions?
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Portfolio
Where Strategy Meets Design
Each project is an opportunity to elevate your brand, create meaningful design experiences for your consumers and to improve your internal data management, KPIs, process and Governance.
Design direction for Royal Canin entering the treats & functional complement category
Launching a cheese Brand in China
Branding and Look & feel of a coworking space in Bulgaria
Design direction for Allatini Brand in Greece
Design and look & feel for Acqua Panna (global)
Successful relaunch of the brand “OK” in Turkey
Specific range of ice tea for the Turkish Market
Brand and Look & Feel for an insect farm in Bulgaria
